中文版Product Appearance Design
Release time:
2024-04-16 17:01
Under the background of rapid economic development, the consumption concept of young consumers has changed with the improvement of living standards. Skin care products are not only the necessities of life, but also the products that can enhance the sense of self-superiority, which contains huge business opportunities. In the skin care market, consumers not only care about the functionality and practicality of the product itself, but also pay attention to the visual experience and packaging texture of the product. Skin care brands at home and abroad are overwhelming. Under the condition of the same function, packaging has become a key factor that determines the product to stand out in the fierce competition in the market. Therefore, packaging is no longer a simple technology, it has become a complex cultural process, symbolizing the brand's philosophy and cultural story.
1. The psychological characteristics of female consumers
In the skincare market, women are the main consumers. They have the pursuit of beauty and eternal youth ideals, at all costs to buy skin care products. In order to meet the psychological needs of female consumers, manufacturers invest a lot of capital to produce and promote products, stimulate women's purchasing power, and constantly study the changes in women's consumer psychology. For example, women's beauty psychology is prominent, and during the purchase process, they will have a soft spot for products with strong decoration, novel styles and unique shapes. Women also have strong emotional memory, so products with aesthetic value are more likely to arouse their desire to buy. With the development of women's consumption concept, they not only pay attention to what kind of effect the goods themselves can bring, but also pay attention to what kind of status symbol the goods they buy can bring to themselves, hoping to show their values and tastes from the goods. In the design of skin care products packaging, adding humanized design elements, showing the fashion sense and innovation of the product, can attract female consumers. However, male consumers are not prominent in the skin care market. They prefer practicality and do not have too many requirements for product packaging.
2. Consumer self-demand
Consumers make purchasing decisions based on their own needs. Consumer demand will develop step by step with the changes of the times and the growth of age, from material requirements to spiritual needs. Therefore, contemporary packaging design is no longer just to simply protect the product, it needs to have more meaning and function, from each link of packaging design, such as concept creation, box innovation, color positioning, graphic selection, font design, Material experiments and other aspects of careful consideration, in order to contact consumers and products for the purpose, so that it can get spiritual resonance. Young consumers pay more attention to the trend of skin care products packaging, the pursuit of youth, design can use more elements of fashion and gorgeous color. Mature consumers pay more attention to the practicality and taste of products, and need to reflect the practical value of products when designing packaging, and the design style should be simple and elegant. Only by mastering the self-needs of consumers and grasping different types of consumer psychology can products be positioned correctly in the market.
Visual consumption has become an important part of consumption concept. Most foreign designs are very simple, and even use monochrome to reduce the amount of ink used. There is no sense of excessive design, environmental protection and health, which reflects their concept of putting nature first. For example, with the title of "the noblewoman of the plant world", the fresh has natural ingredients and excellent efficacy, which is favored by many consumers. The packaging of Fuleishi skin care products is almost all white ceramic bottles with pink outer packaging cartons. It seems simple and unpretentious, but it is full of thoughts in the design. The weight of the ceramic bottle body, the detailed concave and convex lines on the packaging box, and the retro text are all low-key and luxurious. Many consumers have shown that they are indeed attracted by their meticulous and unique packaging design and buy Fulaishi products. Only after using them can they know that the effect is significant. This is the typical visual psychology driving consumer behavior.
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Cosmetic packaging material classification?
What are the main cosmetic packaging materials? How is it classified?? For example, plastic bottles are also one of the cosmetic packaging materials. Cosmetic packaging material is a kind of packaging material industry, divided into the whole packaging material and part of the packaging material. The overall packaging materials are usually provided by cosmetics manufacturers with drawings or general requirements and submitted to packaging materials manufacturers for production, while some packaging materials are divided into more subtle, more specific situations and requirements, and are divided into local printing, bottle packaging materials and bottle body packaging materials. Depending on the type of cosmetic packaging, you can also outsource some small accessories. The cosmetics packaging material industry and cosmetics are closely linked. Nowadays, the overall homogeneity of the cosmetics industry has enhanced the value of packaging materials. In recent years, industry insiders have also called for low-carbon and green packaging material services. 1---PET? Its main characteristics are high air tightness, good compressive strength, high water resistance and very transparent. Its transparency is as high as 95%, which is higher than that of other commonly used plastic packaging containers, but it is not heat resistant. It is often used in food, beverage bottles and cosmetic packaging materials. It is precisely because of its high air tightness and the packaging container has no hairs and pores, so it is used to make a container for packaging alcohol. 2---HDPE The Chinese name is high-density polyethylene, which is commonly known as high-density PE. It is the second material on the international material label number. Its main characteristic is good acid and alkali resistance. The products made from it are translucent, heat resistance is not very good, use it to make packaging containers hairy pores. It is often used in chemical packaging containers such as pharmaceutical bottles and cosmetic bottles. 3---PVC The Chinese name is polyvinyl chloride, which is No. 3 material on the international material label number, Its main characteristics are transparent and heat-resistant. Before the advent of early PET, it replaced PET and was used in mineral water, fruit juice and other beverages. At present, its main function is to manufacture water pipes for building materials and enameled wires for external lines. The container made of it will have pores, so it is not suitable to use it to hold wine. 4---LDPE The Chinese name is low-density polyethylene, which is also known as low-density PE. It is No. 4 material on the international material label number. Because of its low molecular density, it is softer than HDPE. The products processed with it are translucent, heat-resistant and have fine pores, but it has good acid and alkali resistance. Containers made of this material are often used in chemical industries such as facial cleanser, salad, glue bottle, cosmetic bottle hose, etc. 5---PP The Chinese name polypropylene is No. 5 material on the international material label number. It is a high-density material. The products processed with it are translucent, heat-resistant, impact-resistant, acid and alkali-resistant, but have fine pores. It is commonly used in hot filling packaging of food, microwave cooking tableware, can hold high temperature food and general household face plate, mouthwash cup and other daily necessities microwave-grade processing such as: measuring cup. 6---PS The Chinese name is polystyrene, which is No. 6 material on the international label material number. The products processed with it are transparent, well sealed, but fragile and heat-resistant. It is commonly used in sealed cans, Processing of food boxes. 7---PC It is in the international label material number is seven material, with its processing products made of transparent, high heat resistance, not easy to break. It is often used in the processing of milk bottles, distillation barrels, heat-resistant barrels and medicine bottles.
Cosmetic packaging materials commonly used materials
1. ABS: ABS is an engineering plastic, not environmentally friendly, high hardness, can not be directly in contact with cosmetics, food, in acrylic cosmetics packaging materials are generally the inner cover, shoulder cover material. The color is yellow or milky white. 2. PP, PE: PP and PE are environmentally friendly materials that can be directly in contact with cosmetics and food. They are the main materials for filling organic skin care products. The materials are white and translucent. According to different molecular structure, can achieve three different degrees of soft and hard. 3. PET: PET is an environmentally friendly material that can be directly in contact with cosmetics and food. It is the main material for filling organic skin care products. PET is soft and its natural color is transparent. 4. PCTA, PETG: PCTA and PETG are environmentally friendly materials that can be directly in contact with cosmetics and food. They are the main materials for filling organic skin care products. The materials are soft and transparent. PCTA and PETG are soft and easy to scratch. And it is not commonly used to print more often. 5,: AS hardness is not high, crisp (knock when there is a crisp sound), transparent color, and the background color blue can be directly in contact with cosmetics, food, in ordinary lotion bottles, vacuum bottles are generally the material of the bottle body, can also be made of small capacity cream bottles. It is transparent. 6. Acrylic: The material is hard, transparent, and the background color is white. And acrylic in order to maintain a transparent texture is often sprayed inside the outer bottle, or colored during injection molding.
Under the background of rapid economic development, the consumption concept of young consumers has changed with the improvement of living standards.
In addition to replacing packaging materials
2021 is the first year of my country's "14th Five-Year Plan" and a turning point for the cosmetics industry. In the past two years, the competition in the cosmetics industry has intensified, and the momentum of environmental protection has become stronger. Many companies have actively or passively joined the environmental protection cause. While seeking a way out for their own sustainable development, they have also contributed to the environment. Take Arcade Beauty, a small sample manufacturer of beauty products, as an example, recently announced a news that it has developed a recyclable PE (polyethylene) packaging bag for L'Oreal Paris, L'Oreal's largest beauty brand. Coincidentally, last week, L'Oreal announced that it will launch innovative cosmetic packaging bottles, which are scheduled to go into production in 2025. Combined with the "environmental actions" of other brands, Xiaobian found that replacing packaging materials is the way they usually deal with it, such as using soluble packaging, 100 percent recycled plastic, and so on. Previously, foreign media reported that some brands have developed the use of bacterial cellulose to make cosmetics plastic packaging paper instead of this technology. Bacterial cellulose, also known as "microbial cellulose", has relatively good biological adaptability and degradability, and is a cutting-edge technology to reduce environmental pollution. It can be seen that packaging environmental protection is an inevitable trend in the development of cosmetics, and it is also an important technology for brands to enhance their competitiveness. In fact, in addition to packaging, we can also start from raw materials, technology, logistics and other aspects. Like HEYAN (HERA) through the improvement of the formula, to achieve more in line with environmental requirements. One of them is that the main product, HERA Black Gold Lasting Foundation, is palm oil grown and produced in a sustainable way certified by the Roundtable Initiative for Sustainable Palm Oil (RSPO,Roundtable of Suatainable palm Oil). . In addition, Old Spice, P & G's deodorant brand, has a deodorant lotion called Clean water. Its paper tube packaging is made of recycled paper and adopts a "push up" design to reduce weight. The packaging of the product is made of 90% post-consumer recycled materials. It is reported that this is the most environmentally friendly product of P & G's men's beauty products to date. We know that reducing carbon emissions is the most direct way. Therefore, if the logistics and transportation are low-carbon, the burden on the environment will inevitably be greatly reduced. For example, Amore Pacific's brand has greatly reduced the use of cushioning materials and turned to inflatable airbags instead of foam. At the same time, it also uses plant fiber tape that can be naturally degraded in a short time instead of traditional tape. Compared with before, the packaging and transportation process is much more environmentally friendly. All in all, environmental protection has become a topic of heated discussion today. Today's consumers, in order to express their support for environmental protection, basically have a "good impression" of this kind of cosmetics ". Therefore, regardless of the size of their own enterprises, more snacks on environmental issues is always right!
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